Digital Presence Plan
Strategic Research Report
A semester long research report that was built around the question, should I pursue a career in the athletic footwear industry?
Rather than just taking a shot in the dark with it, I dove deep into researching a report that includes the industry’s structure, employment landscape, and consumer trends. That research was then used develop a feasibility plan, marketing plan, and full digital presence roadmap.
What the project revealed was less about footwear and more about how I work. It deepened a respect for data informed creative decisions and shaped how I approach design challenges, digging into data and research before designing.
Read the full report here